Planet Fitness Rings in 2024 as the Presenting Sponsor of Times Square’s New Year’s Eve Celebration

In an exciting continuation of a time-honored tradition, Planet Fitness, renowned as one of the largest and fastest-growing fitness brands globally, has announced its return as the presenting sponsor of Times Square’s New Year’s Eve celebration.

This marks the ninth consecutive year of Planet Fitness’ partnership with Times Square Alliance and Countdown Entertainment, bringing a unique flavor to the iconic festivities.

As Times Square prepares to welcome the New Year, revelers can anticipate a vibrant transformation with Planet Fitness’ signature “Judgement Free” mindset taking center stage.

Partygoers in Times Square will be adorned with specially crafted New Year’s Eve party hats, featuring whimsical fireworks, a silver metallic fringe, and a new reflective rim. This distinctive touch reflects Planet Fitness’ commitment to providing an environment where fitness is accessible, non-intimidating, and inclusive for individuals across all fitness levels.

“We know people are setting their health and fitness goals for 2024, and as home of the Judgement Free Zone®, Planet Fitness aims to make fitness accessible and create a workout environment that’s comfortable and inviting for everyone,” expressed Jamie Medeiros, Chief Brand Officer at Planet Fitness.

“Exercise can help boost energy and overall mental and physical wellness, and Planet Fitness is here to provide that non-intimidating environment to help everyone find their Big Fitness Energy™ in the new year and beyond.”

As part of the celebration, Planet Fitness will be prominently featured on “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2024,” airing on ABC at 8/7c on December 31, 2023.

The festivities extend to Times Square’s 2024 webcast, creating a synergy between the physical celebration in New York City and the virtual audience worldwide.

Jeffrey Straus, President of Countdown Entertainment, expressed excitement about welcoming back Planet Fitness for the ninth year, stating, “We are excited to see Times Square transformed into Planet Fitness purple and yellow filled with festive happy energetic revelers ringing in 2024.”

In addition to the visual spectacle, Planet Fitness invites individuals nationwide to participate in their confetti wishes initiative. People can submit personalized wishes for the New Year at or at the Wishing Wall in Times Square.

Each submitted wish will be printed on a piece of actual confetti that will rain down over the crowd at midnight on New Year’s Eve.

The Times Square Alliance, co-organizers of Times Square New Year’s Eve, looks forward to the collaboration with Planet Fitness.

Tom Harris, President of the Times Square Alliance, emphasized the integral role Planet Fitness plays in the festivities, stating, “The celebrations in Times Square would not be complete without the integral participation of Planet Fitness and its iconic hats.”

As the clock ticks down to 2024, Planet Fitness continues to champion its mission to enhance lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, often referred to as the Judgement Free Zone®. With over 2,400 locations globally, Planet Fitness offers an accessible and inclusive space for individuals to kickstart or restart their workout routines.

Fitness enthusiasts eager to usher in the New Year with Planet Fitness can find the nearest club by visiting

As the Judgement Free Zone® extends beyond physical locations, the free Planet Fitness App is available to both members and non-members, providing on-demand digital exercises for every fitness need.

Join Planet Fitness in embracing the spirit of a Judgement Free New Year, and submit your confetti wishes for a celebration that transcends boundaries and brings communities together.

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